After more than a decade of wild growth and nearly limitless prosperity, Toyota experienced an unthinkable 2010 – the bandwagon derailed in a very ugly, very public way. Embarrassing recalls played their role in the Japanese automaker’s uncharacteristic slide, but even though that public black eye is beginning to heal, Toyota is still grappling with an aging product lineup. The Camry and Corolla still sell in massive numbers, but they’re growing long in the tooth. Admittedly, the latter received a very mild refresh for 2011, but the competition has caught up with each in every category that counts. It’s much the same story for Toyota’s truck and SUV portfolio, where the RAV4, Tacoma, FJ Cruiser and Tundra are hardly spring chickens.
Compounding the issue is the lukewarm response to some of its newly refreshed. The styling remains staid. The interiors are no longer class-leading. The powertrains and fuel economy have done little to separate them from the rest of the pack. Still, not all Toyota models are headed off the reservation. The redesigned Siennahas been well-received and is doing good work on the sales floor. The same can still be said for the Prius and the redesigned 4Runner, which is selling far better than its predecessor. The subject of Toyota’s latest refresh and the vehicle featured here, the 2011 Highlander, has been consistently successful over its lifespan. Will new tweaks to the seven-passenger crossover help this perennial top-seller stay near the top of the pack, or could the lack of a more comprehensive redesign relegate this CUV to also-ran status?
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