Wednesday, January 12, 2011
That would seem to make sense for a number of reasons. With Lincoln fully embracing a terribly confusing alphabetic naming system, a nameplate like Continental would stick out in a big way (though perhaps Ford is reconsidering this nomenclature strategy). Throw in the fact that the MKS is currently tucked into the slot that the Continental traditionally held, and there’s less and less room for resurrecting the nameplate.
So what does Lincoln have planned for the near future? The crew over at Pickuptrucks.com seems to think that the brand is going to take another swing at a luxury pickup, even though the Blackwood and Mark LTmodels before it have failed to move the sales needle. Of course, all of this is just well-intentioned speculation at this point. Chances are that with today’s dealer meeting proceedings underway, Lincoln won’t be able to keep its real plans under its hat for long.