Wednesday, January 19, 2011
The hangup boils down to a good old-fashioned corporate slip-up. Instead of parceling out the allotment of Leaf EVs to dealers like manufacturers typically do, Nissan decided to go with a more democratic but experimental online pre-ordering program. As a result, those who were first in line got the first cars. Everyone else has been left out in the cold.
According to PlugInCars.com, Nissan admits that in hindsight, it could have handled the vehicle’s launch better. Moving forward, as production ramps up, the company says that it will likely return to a more traditional dealer model for the Leaf, and that in six months time, few people will remember the delay. Nissan says that while there have been some cancellations as a result of the delays, the company believes that it’s been a relatively small number compared to overall reservations.