Ferrari aims to have future models of its luxury sports line consume 40 percent less fuel by 2012 in response to the growing pressure on car makers to reduce CO2 emissions from their vehicles. Amedeo Felisa, general manager of the Italian luxury sports car maker, said Ferrari wanted to reduce CO2 emissions from 400 grams per kilometer to 280-300 grams per kilometer.
We have to face the challenge of reducing consumption but not affecting the performance of the car,” he said at the Reuters Auto Summit in Frankfurt. “Otherwise we move (away) from our position in the market and we do not want to do that.” Felisa said Ferrari engineers were looking at everything from improving the performance of the engine to using lighter materials for the body of the car.
It will be interesting to see how Ferrari accomplishes this reduction. Earlier this year, the company revealed a very conceptual concept car called the Millechili, which was supposed to achieve green cred through a hybrid drivetrain and excessive use of lightweight materials like carbon fiber and aluminum.
Many people are wondering if Ferrari should use all their time and energy on creating ‘green’ cars due to the fact that not many people actually own one and they are rarely seen on the road. We on the other hand don’t want to discourage Ferrari and we say go for it.
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